Forecasting Room Availability
1.Forecasting Room Availability:
Forecasting
room availability involves predicting the number of rooms that will be
available for sale on specific future dates. This is a critical process for
managing reservations, optimizing staff scheduling, and making informed pricing
decisions. Room availability forecasts are based on historical data, booking
patterns, cancellations, no-shows, walk-ins, and other factors that influence
room occupancy.
Forecasting
is a difficult skill to develop. The skill is acquired through experience,
effective recordkeeping, and accurate
counting methods. Experienced front office managers have found that several
types of information can be helpful in room availability forecasting:
o
A thorough knowledge of the hotel and its surrounding area
o
Market profiles of the constituencies the hotel serves
o
Occupancy data for the past several months and for the same
period of the previous year
o
Reservation trends and a history of reservation lead times
(how far in advance reservations are made)
o
A listing of special events scheduled in the surrounding
geographic area
o
Business and historical profiles of specific groups booked
for the forecast dates
o
The number of non-guaranteed and guaranteed reservations and
an estimate of the number of
expected no-shows
o
The percentage of rooms already reserved and the cut-off date
for group room blocks held for the forecast dates
o
The room availability of the most important competing hotels
for the forecast dates (as discovered through blind calls)
o
The impact of citywide or multi-hotel groups and their
potential influence on the forecast dates
o
Plans for remodeling or renovating the hotel that would
change the number of available rooms
o
Construction or renovating plans for competitive hotels in
the area
Ø
In order to forecast room availability, the following data
are needed
·
Number of expected room arrivals
·
Number of expected room walk-ins
·
Number of expected room stayovers
·
Number of expected room no-shows
·
Number of expected room understays
·
Number of expected room check-outs
·
Number of expected room overstays
Example:
Let's consider a hotel with 150 guest rooms. On a specific date, 30 rooms are
reserved, and there are 5 cancellations, 2 no-shows, and 3 walk-ins. The hotel
has 8 stayovers, 10 expected check-outs, and 1 overstay.
The
formula for calculating forecasted availability would be:
Forecasted
Availability = Total Rooms - Reserved Rooms + Cancellations - No-Shows +
Walk-ins - Stayovers + Expected Check-outs – Overstays
Forecasted Availability = 150 - 30 + 5
- 2 + 3 - 8 + 10 - 1 = 127 rooms available for sale.
Sample question
Using
the following data, calculate the rooms availability for Hotel Sharma for 1st
December. Mention the rooms’ availability forecast formula:
Total
number of guest rooms : 500
Number
of reservations generated : 275
Estimated
percentage of no-show : 8%
Number
of estimated overstay : 4
Number
of estimated Understay : 3
Number
of out of order rooms : 18
Total
number of stays overs : 100
Total
number of expected departures : 10
Calculation
for Room Availability on 1st December
Using
the above formula and the given data, we can calculate the room availability
for Hotel Sharma on 1st December as follows:
Room Availability = 500 – (275 – (8% of
275)) - 4 + 3 – 18 – 100 + 10 = 500 – (275 – 22) - 4 + 3 – 18 – 100 + 10 = 500
– 238 = 138
2.Forecasting Data
The
process of forecasting room availability generally relies on historical
occupancy data as well as business already committed. Historical data is used
to take some of the guesswork out of forecasting. To facilitate forecasting,
the following daily occupancy data should be collected:
o Number of expected room
arrivals: based on existing reservations and historical trends for new
reservations and on cancellations prior to the arrival date.
o Number of expected room
walk-ins: based on historical records.
o Number of expected room
stayovers (rooms occupied on previous nights that will continue to be occupied
for the night in question): based on existing reservations.
o Number of expected room
no-shows: based on historical records.
o Number of expected room
understays (check-outs occurring before expected departure date): based on
historical data.
o Number of expected room
check-outs: based on existing reservations.
o Number of expected room
overstays (check-outs occurring after the originally reserved departure date)
1. Percentage of No-Shows:
The
percentage of no-shows indicates the proportion of reserved rooms that guests
did not arrive to occupy on the expected arrival date. This metric helps hotel
managers make decisions about selling unoccupied rooms to walk-in guests. The
calculation is as follows:
Percentage
of No-Shows = (Number of Room No-Shows) / (Number of Room Reservations) * 100
#
Example:
Let's
say a hotel had 300 reservations for a specific date, but only 250 guests actually
checked in. The number of no-shows would be 300 - 250 = 50.
Percentage
of No-Shows = (50 / 300) * 100 = 16.67%
This
means that 16.67% of the reserved rooms remained unoccupied due to no-shows.
2. Percentage of Walk-Ins:
The
percentage of walk-ins indicates the proportion of rooms occupied by guests who
arrive at the hotel without prior reservations. It's calculated by dividing the
number of rooms occupied by walk-ins by the total number of room arrivals
(including reservations and walk-ins). The formula is:
Percentage
of Walk-Ins = (Number of Walk-In Rooms) / (Total Number of Room Arrivals) * 100
#
Example:
Suppose
a hotel had a total of 200 room arrivals, out of which 40 were occupied by
walk-in guests.
Percentage
of Walk-Ins = (40 / 200) * 100 = 20%
This
means that 20% of the occupied rooms on that specific day were taken by walk-in
guests.
3. Percentage of Overstays:
The
percentage of overstays represents rooms occupied by guests who stay beyond
their originally scheduled departure dates. It's calculated by dividing the
number of overstay rooms by the total number of expected room check-outs. The
formula is:
Percentage
of Overstays = (Number of Overstay Rooms) / (Total Number of Expected
Check-Outs) * 100
#
Example:
Consider
a scenario where there were 15 overstay rooms, and the total number of expected
check-outs was 100.
Percentage
of Overstays = (15 / 100) * 100 = 15%
This
means that 15% of the guests extended their stays beyond their scheduled
departure dates.
4. Percentage of Understays:
The
percentage of understays represents rooms occupied by guests who check out
before their originally scheduled departure dates. It's calculated by dividing
the number of understay rooms by the total number of expected room check-outs.
The formula is the same as for the percentage of overstays:
Percentage
of Understays = (Number of Understay Rooms) / (Total Number of Expected
Check-Outs) * 100
#
Example:
Suppose
there were 10 understay rooms, and the total number of expected check-outs was
150.
Percentage
of Understays = (10 / 150) * 100 = 6.67%
This
means that 6.67% of the guests checked out earlier than their scheduled
departure dates.
forecasting data is used to calculate various important occupancy-related
metrics that help hotel managers make informed decisions about room
availability, pricing, staffing, and operational strategies.
1.
Percentage of No-Shows: Forecasting data, including historical no-show rates,
is used to calculate the percentage of reservations that result in no-shows.
This helps managers anticipate how many reserved rooms might go unoccupied and
make decisions about selling those rooms to walk-in guests. The percentage of
no-shows also influences revenue and helps in managing room inventory
efficiently.
2.
Percentage of Walk-Ins: Historical data on walk-in guests is used to calculate
the percentage of rooms occupied by guests who arrive without prior
reservations. This metric helps managers understand the volume of last-minute
arrivals, which can impact staffing, pricing decisions, and the overall
occupancy rate.
3.
Percentage of Overstays: By analyzing historical data on guests who extend
their stays beyond their original departure dates, the percentage of overstays
is calculated. This information helps managers anticipate the number of rooms
that might be occupied by guests who choose to extend their stays, impacting
room turnover and availability.
4.
Percentage of Understays: Forecasting data is used to calculate the percentage
of guests who check out before their originally scheduled departure dates. This
metric helps managers understand early departure patterns and the impact on
room availability.
Overall,
forecasting data enables hotels to:
-
Optimize Revenue: By anticipating no-shows and adjusting walk-in rates, hotels
can maximize revenue by filling as many rooms as possible.
-
Improve Room Availability: Understanding overstays and understays allows hotels
to better plan room turnover and availability.
-
Enhance Guest Satisfaction: By accurately predicting room availability, hotels
can manage reservations effectively, ensuring guests have the accommodations
they expect.
-
Staffing: Anticipating guest arrivals and departures helps in managing staff
levels, ensuring there are enough resources to handle check-ins, check-outs,
and guest needs.
-
Operational Efficiency: With accurate forecasting, hotels can allocate
resources efficiently, reduce operational inefficiencies, and improve overall
performance.
Front office may have several types of forecasting formats.
Occupancy
forecast are developed typically on monthly basis and are reviewed by food and
beverage department and room division management to forecast
·
Revenue
·
Project expenses
·
Labour schedule
Example:
A Ten Day Forecast can be used to update labour scheduling and cost projection
and may be later supplemented by a more current Three Day Forecast.
Conclusion:
forecasts help all departments to maintain appropriate staff levels for
expected business volume.
A.
Ten-Day Forecast.
At most lodging properties, the ten-day
forecast is developed jointly by the front office manager and the reservations
manager, possibly in conjunction with a forecast committee. Many properties
develop their ten-day forecast from their yearly forecast. A ten-day forecast
usually consists of:
·
Daily forecasted occupancy figures, including room arrivals,
room departures, rooms sold, and number of guests
·
The number of group commitments, with a listing of each
group's name, arrival and departure dates, number of rooms reserved, number of
guests, and perhaps quoted room rates
·
A comparison of the previous period's forecasted and actual
room counts and occupancy percentages
A special ten-day forecast may also
be prepared for food and beverage, banquet, and catering operations. This
forecast usually includes the expected number of guests, which is often
referred to as the house count. Sometimes the house count is divided into group
and non-group categories so that the hotel's dining room managers can better
understand the nature of their business and their staffing needs.
B.
Three-Day Forecast.
A three-day forecast is an updated report that
reflects a more current estimate of room availability. It details any
significant changes from the ten-day forecast. The three-day forecast is
intended to guide management in fine-tuning labor schedules and adjusting room
availability information. Exhibit 10 shows a sample three-day forecast form. In
some hotels, a brief daily revenue meeting is held to focus on occupancy and
rate changes for the next few days. The results of this meeting are often
included in the three-day forecast.